Apple Pay Users: How Many People Use Apple Pay in 2024?

This article will take a look at some of the most relevant information on Apple Pay users.
Apple Pay Users

As mobile payment solutions gain traction in today’s increasingly digital world, Apple Pay has emerged as a major player in the market.

Launched in 2014, this digital wallet and mobile payment service has transformed the way people make transactions by enabling seamless, secure, and contactless payments through compatible Apple devices.

While Apple Pay may be dominating the mobile wallets market, it’s essential to understand the number of users who have adopted this technology.

The United States is a key market for Apple Pay, with recent data revealing that five out of 10 U.S. respondents indicated they had used Apple Pay in a store or restaurant between August 2020 and August 2021.

This increasing adoption of contactless payments, combined with Apple Pay’s convenience and security features, has contributed to the service’s popularity.

Key Takeaways

  • Apple Pay is a widely-used mobile payment service in the United States, with half of surveyed users reporting usage in stores or restaurants in a one-year period.
  • In 2023, Apple Pay users in the United States are projected to surpass 55.8 million, with nearly one in every five consumers in the US using this payment method.
  • In 2022, the user base of Apple Pay worldwide exceeded 535 million.
  • Contactless payments are gaining popularity, contributing to Apple Pay’s overall appeal in the market.
  • The security features and convenience of using Apple Pay on compatible devices have driven its adoption among consumers.

How Many People Use Apple Pay in 2024?

You might be wondering how many people are actually using Apple Pay for their transactions.

Well, let’s dive into some numbers to give you a better understanding of its usage.

In the United States, Apple Pay has seen steady growth in adoption.

As of 2020, there were nearly 56.7 million Apple Pay users, and this number is expected to continue growing.

By 2026, it is projected that almost one out of every five consumers (19.7% of the population) will be an Apple Pay user.

Globally, the number of iPhone users who have activated Apple Pay is also on the rise.

In fact, the user base has grown by more than 65 million people in 2020 alone.

This demonstrates the growing popularity and acceptance of this digital wallet service around the world.

Out of all card transactions worldwide, Apple Pay transactions account for around a 5% share.

This figure is anticipated to increase to 10% by 2025.

Not only does this showcase the service’s increasing usage, but it also highlights the potential revenue that Apple can generate from its digital wallet.

Here are some interesting facts related to Apple Pay usage:

  • In a survey conducted between August 2020 and August 2021, five out of 10 U.S. respondents indicated they had used Apple Pay in a store or restaurant.
  • During the same period, two out of 10 Americans said they had used Apple Pay while shopping online.
  • As of 2020, 28% of America’s top 100 retailers offered Apple Pay on desktop, 39% on mobile, and 43% on their apps.

So, there you have it – while Apple Pay is still growing in popularity, the numbers already indicate a significant number of people are opting for this convenient payment method in the United States and across the globe.

As a user, it’s an exciting time to be a part of this digital payment revolution, and as the numbers keep growing, you might see even more people hopping on the Apple Pay bandwagon.

Apple Pay Users by Country

Apple Pay has seen significant growth in recent years, with users all around the world enjoying the convenience it offers.

Let’s take a look at the usage of Apple Pay in different countries.

United States: Apple Pay is widely popular in the US, with about 10 out of 20 respondents in a Statista Global Consumer Survey indicating they had used Apple Pay in a store or restaurant between August 2020 and August 2021.

In 2023, Apple Pay users in the United States are projected to surpass 55.8 million, with nearly one in every five consumers in the US using this payment method.

France: The popularity of Apple Pay extends to Europe as well, with six out of 10 respondents from France indicating they had used Apple Pay in a store or restaurant between April 2022 and March 2023, according to Statista’s Consumer Insights.

Some other interesting facts about Apple Pay usage across different regions include:

  • In 2022, the user base of Apple Pay worldwide exceeded 535 million.
  • Almost 70% of Apple Pay users made in-store payments, while 35% used it online.

So next time you’re making a purchase, keep in mind that millions of people worldwide are taking advantage of the convenience and security that Apple Pay offers.

You might be surprised to find that Apple Pay is more widely used than you initially thought.

Demographics of Apple Pay Users

Apple Pay 1046

Age Group Distribution

Apple Pay appeals to a diverse range of age groups, but it’s particularly popular among younger consumers.

Let’s take a look at the age distribution of Apple Pay users:

  • 18-24-year-olds: You’ll find that a significant percentage of this age group uses Apple Pay, thanks to growing familiarity with smartphones and digital wallets.
  • 25-34-year-olds: Apple Pay usage remains strong among this group, as they are also tech-savvy and have embraced the convenience of mobile payments.
  • 35-54-year-olds: While Apple Pay usage may be slightly lower in this group compared to younger users, many still enjoy the advantages of the platform.
  • 55 and older: Apple Pay usage might be less frequent in this age range, but that doesn’t mean you won’t find enthusiasts who have adopted the technology.
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Gender Distribution

When it comes to gender distribution, both men and women find value in using Apple Pay.

There doesn’t seem to be a significant difference in usage between the genders.

Both have embraced the convenience, security, and ease of use that Apple Pay offers.

Geographical Distribution

Apple Pay has become popular in various regions across the globe.

Here’s a glimpse of its geographical distribution:

  • United States: With a projected user base of over 55.8 million in 2023, it’s evident that Apple Pay has become a preferred mode of contactless payment for many Americans.
  • Europe: Apple Pay has also gained traction in several European countries, with the UK, France, and Germany being some of the biggest adopters of the technology.
  • Asia-Pacific: In this region, you’ll find Apple Pay usage in countries like Australia, Japan, and Singapore. Adoption rates in these countries may differ due to factors such as the prevalence of alternative payment methods and regulations.

Remember, Apple Pay continues to expand its reach worldwide.

So, you can expect to see more people from various corners of the globe embracing the service in the coming years.

Apple Pay vs. Competitors

Google Pay and Samsung Pay

When it comes to mobile payments, Apple Pay might be a popular choice for iPhone users, but it’s not the only option out there.

Google Pay and Samsung Pay are also well-established alternatives for Android users.

According to various statistics, Apple Pay has a market share of 6.21% of online payments, while PayPal dominates with 56.55%.

However, among other mobile payment apps, Apple Pay is often a close competitor to Google Pay and Samsung Pay.

The experience with these apps varies depending on your device preferences, and you might choose one over the other based on compatibility or availability options.

Bank-Based Mobile Payment Systems

Many banks have also introduced their mobile payment systems, which can be useful for streamlining your financial transactions.

These payment systems are typically associated with your bank accounts and credit cards, so they can offer additional security features and perks.

Some examples of bank-based mobile payment systems include:

  • Chase Pay: Offered by JPMorgan Chase, this mobile wallet gives you access to various deals and discounts when you use it to make payments.
  • Zelle: A popular person-to-person payment app offered by various major banks in the United States, Zelle allows you to send money directly to friends and family with just an email address or mobile number.

So, depending on your banking relationship and the availability of specific mobile payment systems, you may prefer to use a bank-based option over Apple Pay.

Remember, the best mobile payment system for you will depend on your preferences, the device you use, and the availability of features that fit your needs.

Don’t be afraid to try different apps and find the one that works best for you!

Factors That Influence Apple Pay Use

Device Compatibility

Ensuring your smartphone is compatible with Apple Pay is essential to taking advantage of its convenient services.

Currently, Apple Pay is exclusively available on Apple devices, including iPhones, iPads, Apple Watches, and some Mac laptops and desktops.

If you’re an Apple user, you’ll want to confirm that your device supports Apple Pay before attempting to make transactions using the mobile wallet.

Security and Privacy

Security and privacy are significant factors that can influence Apple Pay adoption.

You may appreciate that Apple Pay employs a range of security measures to protect your information.

These include tokenization, whereby unique codes are generated for each transaction instead of transmitting your actual card information.

Moreover, Apple Pay requires biometric authentication (Touch ID or Face ID) or your device passcode to authorize a transaction.

This adds an extra layer of protection against unauthorized use of your payment information.

So, when considering whether to integrate Apple Pay into your daily transactions, keep in mind the security and privacy features that help safeguard your sensitive information from potential threats.

Future of Apple Pay

Apple Pay 1044

As you continue to embrace new payment methods, you’ll be happy to know that the future of Apple Pay looks promising.

The number of Apple Pay users is predicted to reach 48.7 million in 2023, demonstrating the service’s growing popularity and acceptance by both users and merchants.

You can expect further growth in the coming years, with the number of Apple Pay users projected to increase by 5.7%, surpassing the 50 million mark for the first time in 2024.

This trend is anticipated to continue, reaching 54.2 million users by 2025, which will comprise 18.1% of the population.

With an increasing number of people using Apple Pay, it’s no surprise that businesses are adapting to accept this payment method.

As a consumer, you’ll likely find more retail shops, restaurants, and other establishments integrating Apple Pay to accommodate your preferred method of payment.

As the service grows, not only will you see a wider adoption rate in the United States, but you’ll also witness more international users joining in.

This means that your convenience and security while making transactions will continue to improve both domestically and abroad.

When considering the future of Apple Pay, remember that the service is more than just a payment method; it’s part of a larger ecosystem of Apple products and services.

As Apple develops new technologies and integrates them, you can expect further enhancements to the Apple Pay user experience.

In summary, as an Apple Pay user, the future looks bright.

Embrace the growing number of users and establishments accepting this payment method, and enjoy the benefits of a more convenient and secure transaction experience.


  1. Statista: Apple Pay – statistics & facts
  2. Apple Pay statistics – Users, transactions, facts
  3. Oberlo: How Many People Use Apple Pay in the U.S.?
  4. Pulse Network: 15 Amazing Apple Pay Statistics for 2022 That Will Surprise You
  5. Fortunly: 10+ Essential Apple Pay Statistics for 2023

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