Email Marketing Examples That Sell

Spend $1, receive $36 or more in return — what’s the catch? There is none! It’s just your good old ROI of email marketing.

Despite social media often being the talking point in the digital marketing world, email continues offering unparalleled benefits, and a great ROI is only one of them.

We’re talking about first-party data, direct access to your audience, personalized communication, and more.

In this article, we’ll explore why this channel keeps its crown in the digital arena and dive into some of the best email marketing examples for you to get inspired by.

The Most Common Types Of Emails

Think about the last email you opened from a brand. Was it a tempting offer for a new product? Maybe it was a helpful guide or a sneak peek at something new?

Promotional emails

The truth is, email marketing comes in all shapes and sizes. Marketers use different types of emails depending on what they want to achieve and where in the customer lifecycle their buyers are. Let’s break it down into some of the most common ones:

  • Promotional emails: These are the bread and butter of driving sales. They announce new products, highlight special offers, and encourage subscribers to make a purchase. Think of flash sales, discount codes, or bundled product promotions.
  • Educational emails: These focus on informing and educating your audience. They might share industry insights, offer helpful tips and tricks, or showcase product tutorials.
  • Transactional emails: These are automated emails that keep your customers informed about their purchases. Order confirmations and shipping updates both fall under this category. They ensure a smooth customer journey and build trust.
  • Re-engagement emails: Life gets busy, and sometimes subscribers can lose interest. These types of emails aim to win them back. You might offer exclusive discounts, highlight new content they might enjoy, or simply remind them of the value you offer.
  • Welcome emails: This is your first chance to make a good impression on new subscribers. Welcome emails introduce your brand, express appreciation for joining, and might offer a special welcome discount or freebie.

There are many other types of emails, but this is a solid starting point. So let’s dive into some email marketing examples from each of these categories.

Email Marketing Examples

1. Welcome Email Example From Yellowbird Sauce

Subject line: Your inbox just got a little hotter 🌶

Welcome emails are almost expected to offer a discount code to your new customer. But there’s a lot more you can fit into this automated message.

Yellowbird Sauce used this as an opportunity to showcase their quirky brand voice, starting with a pun in their subject line, and a funny name for their customer base — “the flock”.

This brand also took the opportunity to showcase some of their products, to further pique customer interest.

2. Promotional Email Example From The Black Tux

Subject line: Lock down your look for up to 60% off.

Not all sales campaigns have to be flashy. Sometimes it can just simply be smart. The Black Tux chose a stripped down, minimal design that draws attention to the one and only important thing in this email: a huge discount for their samples.

They didn’t overcrowd the email with images or crossed-over prices, but what they did include was an understated yet smart message later in the email — “Prefer paying full price to look your best?

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Then by all means, ignore this email.” Ending this paragraph with a sense of urgency completed this email campaign perfectly.

3. Educational Email Example From Miro

Subject line: Welcome to Miro! See Our Quickstart Resources.

Educational Email

Yes, technically this Miro email campaign example is a welcome automation, but it shows an effective way of educating your audience about the product they’re about to start using.

You can even send a video in your email campaign to onboard your new users, showing them the step-by-step process for starting to use your product.

The three steps to get started are displayed in a way that’s easy to follow — it’s not overcrowded, uses a simple language and provides links for more information.

The last part is important, because usually the newsletter itself isn’t a type of content you sit down and read for a while, rather it’s more an on-the-go thing.

So crafting easily skimmable messages, plus providing a link with more context, is a good way to go for educational email campaigns.

4. Transactional Email Example From Hers

Subject line: Thanks for your order!

Transactional emails may not sound exciting — yet another confirmation about the order being processed.

But nobody said brands shouldn’t add a little personality to them. This is exactly what Hers skincare brand did.

In this case, a short encouraging message creates a sense of familiarity, as if your friend is rooting for you.

It’s nothing too extravagant, but if there’s one thing you’ll take away from this example, let it be that the small thoughtful touches can make all the difference. Even if it’s just an order confirmation.

5. Re-engagement Email Example From Duolingo

Subject line: You made Duo sad 😢

Duolingo is known for a very unique brand voice. They are sassy, witty, and always hit you with an element of surprise.

In this email example you can see their funny attempt to re-engage their users. Seeing a subject line that is hard not to click on, you’d expect an email that pleads with you to come back, because they missed you.

Instead you find the opposite: the brand shows what progress you could’ve made during the time you were away, and does it in a sarcastic yet friendly tone. Would you reopen the app after such a message?

Helpful Tools For Crafting Effective Emails

Well-crafted and compelling emails can do wonders, but can also be time-consuming. Luckily, there’s a wealth of tools available to streamline the process and improve your email marketing game:

  • AI writing assistants: These innovative tools use artificial intelligence to suggest email copy, generate creative subject lines, and even personalize your message. Explore options like Writer.com or Jarvis and play around with various prompts.
  • Email subject line testers: First impressions matter, and your subject line is often the deciding factor in whether someone opens your email. Tools like Omnisend email subject line tester analyze your subject lines and predict their effectiveness, helping you craft clear, attention-grabbing openers.
  • Email design tools: Eye-catching visuals can significantly boost engagement. Even without graphic design expertise, tools like Canva or Stencil offer user-friendly templates and drag-and-drop features to create professional-looking email layouts and graphics.
  • Grammar and proofreading tools: Typos and grammatical errors can erode trust. Grammarly or Hemingway Editor are excellent options to catch mistakes and ensure your email is polished and error-free.

By incorporating these tools into your workflow, you can craft effective emails that resonate with your audience and most importantly — sell.

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