Technological developments seem like a long race that knows no limits. As people are mostly eager to find out what’s next on the agenda, big tech companies put a lot of effort into making sure they are not left behind the ongoing processes, since it will impact the overall brand image.
One of those companies is Apple, of course, which is always positioned as a leader in the tech industry.
However, being a leader a decade ago was completely different than it is now with the multidimensional advancements, that include many new and old players.
Virtual reality and artificial intelligence are two of the main revolutionary forces in the tech sector, and Apple is doing a great job to remain at the forefront of these processes. But is it enough?
As history shows, when Apple does something, it does it almost perfectly and most innovatively, but sometimes Apple acts slower than its competitors.
We want to get into this topic deeper and analyze Apple’s role in the current technological advancements, and whether it does enough to keep its image as one of the most innovative companies.
Not The First But The Best: Apple and VR
Just a few months ago, Apple introduced a game-changer technology, which will be in stores next year only – Apple Vision Pro computers.
This is not the first VR glasses, since a few companies have already presented their products, including Meta, formerly known as Facebook.
However, Apple’s headset is incomparable with its predecessors, thanks to its functionality and advanced features.
We already see how many industries transform and get entirely digitized. One example is the gaming and gambling market which remains a heavy presence on digital platforms, especially after the advent of cryptocurrencies.
With lots of online casinos planning their business future in the digital realm, Apple Vision Pro will become a lifesaver, creating enhanced opportunities for these companies and excellent experiences for their customers, who enjoy crypto gambling at online platforms similar to this website, as a part of online gaming activities.
Apple’s groundbreaking computer concept is going to reshape how we work, play, and entertain.
After introducing Vision Pro, many developers already started working on new products and services that can be offered next year.
Moreover, the famous streaming service – Disney Plus is one of the first to cooperate with Apple to ensure its presence in the new VR computer system.
With this being said, we can definitely underline that Apple does lead the “movement” to virtual reality.
Hey, Siri, You Are So Outdated: Apple and AI
It has been only a year since Chat GPT was presented to the public, but it quickly became a global phenomenon.
Besides the fact that people use AI tools for everyday work and tasks, many software developers integrate them into their platforms in order to enhance their capability.
In this short period, Chat GPT became both a solution and a headache for some people yet redefining the new future of our digital activities.
Shortly, Microsoft invested in the aforementioned platform, introducing its new search engine along with Bing Chat.
It has been followed by Google, which very intensely finished working on its own AI chat service, Bard.
Having all these developments in the present days, Apple is supposed to empower its virtual assistant Siri, but all they do (as far as we know from different announcements) is teach Siri to respond after being called “Siri”, instead of “Hey, Siri”.
Trying to push the boundaries, Google and Microsoft include their AI chatbots in the search engine systems, as well as in other services, like online sheets, slides, mail services, etc.
AI is indeed making some significant changes to Google Chrome and Microsoft Bing, whereas Apple’s Safari is remaining the same as it was a year ago.
Without a doubt, Apple is working on something big in terms of creating its own AI language processing tool, but time is ticking, and users are waiting.
What’s On The Horizon For Apple, Beyond VR, And AI?
This is such an open question that may have various answers, given the fact that the tech industry is growing as fast as ever before.
For sure, Apple is effortlessly trying to ensure its leading positions in the upcoming developments.
Until now, there were 2 big rumors around the company: The first one was about the VR headset, which obviously turned out to be true, and the second was about the Apple car.
That day is hopefully not far, and the claims about the company investing in the car industry became serious after Elon Musk revealed that “open secret”. 7 years have passed since that day, but fingers crossed.
Whatever innovation Apple might be working on, it will never give up on the iPhones, since it’s the company’s valuable asset.
In fact, no tech company can change the phone designs every year by introducing new revolutionary hardware, so we assume that Apple will be working hard on the software side, particularly on AI technologies, to bring new values and experiences to the customers.
What Can New Competitors Change In The Market?
This is a hard question for several reasons: First, such a big company that can become an Apple competitor, will not appear in one day or even one year.
Apple achieved its position in decades, which means a few decades of hard work can be needed from the new tech tycoon to walk next to Apple.
Second, the idea that Apple products are so well-prepared and delivered as a part of their marketing strategy, that people choose its products not because of the quality, battery life, screen size, and so on, but because of the idea: It’s Apple.
Samsung has been struggling for years, but still no significant results. Hence, the future holds new heights for Apple, and if people continue staying loyal consumers, then we will soon see a giant brand that covers many aspects of the tech world – from virtual reality to electric cars.
