The Apple Too movement was a group of Apple employees who organized to fight against patterns of discrimination, racism, sexism, and abuse within the company. The movement gained attention in August 2021 and collected nearly 500 testimonies from employees about their experiences of discrimination, harassment, and abuse at Apple. The leaders of the movement said that Apple’s culture of secrecy and silence about workplace issues had allowed the company to escape accountability. The movement was formed to challenge this culture and to demand that Apple address these issues. However, in October 2021, Apple fired one of the leaders of the movement, Janneke Parrish, which raised concerns about retaliation against employees who speak out against workplace issues.
The Apple Too movement was inspired by the #MeToo movement, which began in 2017 as a way for people to share their experiences of sexual harassment and assault. The #MeToo movement spread quickly across social media, with people sharing their stories and using the hashtag to show solidarity with others who had experienced similar situations. The Apple Too movement used a similar approach, with employees sharing their stories anonymously on social media and through a website set up by the movement.
The Apple Too movement was started by Cher Scarlett, a former Apple employee who had experienced discrimination and harassment during her time at the company. Scarlett started the movement after she was fired from Apple in 2020, which she said was retaliation for speaking out about the company’s culture of discrimination and harassment. Scarlett said that she started the movement to give a voice to other employees who had experienced similar issues at Apple.
The movement gained momentum quickly, with hundreds of employees sharing their stories of discrimination, harassment, and abuse. The stories included instances of racism, sexism, ageism, ableism, and homophobia, as well as stories of retaliation against employees who spoke out about workplace issues. The stories painted a picture of a company that was not living up to its values of diversity and inclusion.
The leaders of the Apple Too movement said that Apple’s culture of secrecy and silence about workplace issues had allowed the company to escape accountability for its actions. They said that Apple’s HR department was not equipped to handle the volume and severity of complaints that were being made by employees. They also said that Apple’s internal investigation process was not transparent and did not provide employees with a clear path to resolution.
The Apple Too movement demanded that Apple take action to address the issues raised
